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Case Study – Newpark, Antrim VIVO – Brian Adger

Personal use allows you to make a single personal print, card or gift for non-commercial use. It shouldn't be used for commercial use which includes advertising, marketing, promotion, packaging, advertorials, and consumer or merchandising products. Brian Adger, locally respected businessman begins his EDGEPo S journey by explaining the difference in his community store.

Both Brian and his store play an important role in his local community, donating generously to charities affected by his customers. Impressively store owner Brian managed to raise enough money for a lifesaving defibrillator for his store from just two events.

In addition to this, Brian understands the importance of his community. He tailors all his products and service to meet their needs including door to door deliveries. Brian tries to incorporate everything he can into his store to provide for his local community.

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The Store offers services such as; Pay Point, Lotto, Hot food, Collect and much more. Each and every space is utilsed in store to provide a product or service for a customer in the area.

With his main competitors in the area offer a lot of similar services, Brian ensures his product mix is perfect to meet his customer needs. Another tool Brian believes aids his store success, is the latest addition to his store; EDGEPo S.   Brian believes “EDGEPo S provides every tool you need to manage your shop”.  

Not only is the system easy to use, the handset and other equipment is a great asset.

There are many aspects of the system Brian uses to maximise his store potential, but explains that he has only began using the system and understands there are numerous aspects that he could utilise. Although the system has recently been installed Brain details the “immediate benefits” of the system, including the reports and accurate profit margins.

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Brian finds the detailed waste management reports allow him to increase store potential and compete with his neighbouring stores. The reports are “so accurate and detail the exact figures of stock in each category”, thus allowing him to ensure everything is under control in his shop. Brian relishes the opportunity to benchmark and use the information EDGEPo S provides as a starting point to improve his store and maximise profitability.

This material allows you to effectively adapt the product mix, and merchandise the store; replacing slow selling lines with new fresh products for customers to purchase.